Paris fashion designer, Jean Patou, invented the designer tie He made silk ties from womens clothing material including patterns inspired by the latest art movements of the day, Cubism and Art Deco Targeted toward women purchasers, his were highly successful.
Today women buy 80 percent of sold in the US Therefore ties are often displayed near the perfume or womens clothing departments Designer ties made quite a splash in the 1960s, when designers from Londons Carnaby Street devised the Peacock Look and churned out wide, colourful ties in a variety of flowered, abstract and psychedelic patterns.
Know mod for modern styles were the forerunners of the hippie movement, which often dispensed with neckties altogether, often favouring colourful scarves at the neck, or wearing open shirts with chains or medallions.